I remember back in my days as a marketing manager and the first time I wasted thousands of dollars on a Google ad campaign by sending people to the company’s home page instead of the specific thing featured in the ad. For instance, advertise a special sale price on a brand of shoes and show the potential customer a home page with the sale they want buried in ads for clothing, furniture and a hundred other things.
Nothing drives a customer away faster than being pissed off at you for wasting their time and the only way to avoid this is to have a landing page…a page devoted to the advertisement that drew the web surfer. He or she is interested in the sale on shoes, not the availability of designer scarves and lawn chairs. The landing page takes them directly to it.
Wish I’d known that before I wasted all that money. But I know it now and, even though The Weekly Man is free, it occurred to me that a landing page just might be useful, especially for anyone picking it up after the story has begun.
The Weekly Man now has a landing page with links to the cell phone version (not active, considering it’s not September 8 yet), a link where readers can start with the first episode an on to the current one (instead of having to scroll to the end of a blog to read the episode from bottom to top, something that becomes painfully arduous after the first month), links to handy documents like the character guide and a few freebies, including photo albums from one of the characters.
Right off the bat it asks the question that the reades is asking, “What the hell is this?” and then it gets into the answers. It also has free short stories that prove I can construct a sentence and line it up logically with other sentences to produce a story. (One of the characters in The Weekly Man writes with his eyes closed. I don’t do that. Anymore.) There are also some freebies for readers who would like to try their hand at writing.
With a little over a week until I post the first episode, things are starting to come together. I’m nervous as hell, knowing that this isn’t going to be easy…making sure that each episode is posted before midnight every day for two and a half months, but I did this for a month with my photography and I didn’t go crazy, die, fling myself off a bridge, jump in front of cars in the full moon light, start smoking, hide under my bed till the crying stopped or drink myself into a stupor. (Well, maybe I did drink myself into a stupor…but I won’t do that his time.)
You can see the landing page in all its grandeur right here.